{"id":132,"date":"2025-01-25T13:07:54","date_gmt":"2025-01-25T13:07:54","guid":{"rendered":"https:\/\/herpenandquill.com\/?p=132"},"modified":"2025-01-25T16:16:15","modified_gmt":"2025-01-25T16:16:15","slug":"post-test-3","status":"publish","type":"post","link":"https:\/\/herpenandquill.com\/?p=132","title":{"rendered":"Category Research for H\u00e4agen Dazs (Fictional)"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"812\" data-id=\"159\" src=\"https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/image.webp\" alt=\"\" class=\"wp-image-159\" srcset=\"https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/image.webp 812w, https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/image-300x300.webp 300w, https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/image-150x150.webp 150w, https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/image-768x768.webp 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n<\/figure>\n\n\n\n<details class=\"wp-block-details alignwide is-layout-flow wp-block-details-is-layout-flow\"><summary>Download Dropdown<\/summary>\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/Category-Research.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of _Category Research.\"><\/object><a id=\"wp-block-file--media-b98b4a41-3184-4c96-9a9f-c28feab5db61\" href=\"https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/Category-Research.pdf\">_Category Research<\/a><a href=\"https:\/\/herpenandquill.com\/wp-content\/uploads\/2025\/01\/Category-Research.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b98b4a41-3184-4c96-9a9f-c28feab5db61\">Download<\/a><\/div>\n<\/details>\n\n\n<p id=\"y3rz6688\" class=\"baDYm _1aFGu\" data-pm-slice=\"1 1 []\"><span data-hook=\"FOREGROUND_COLOR\"><strong>Category Research<\/strong><\/span><\/p>\n<p id=\"jht1b691\" class=\"baDYm _1aFGu\" style=\"text-align: center;\"><span data-hook=\"FOREGROUND_COLOR\">Ice Cream Category<\/span><\/p>\n<h1 id=\"e4qzg693\" class=\"AutGP -joGR\" style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><span data-hook=\"FOREGROUND_COLOR\">Major Competitors:<\/span><\/h1>\n<div data-pm-slice=\"3 1 []\">\n<ol id=\"qflfv695\" class=\"lbaWh\" start=\"1\">\n<li id=\"1x9j8696\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"0p5f3697\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Ben &amp; Jerry\u2019s: known for its unique flavors and marketing strategies based on social causes. Strong presence in the U.S. and Europe.<\/span><\/p>\n<\/li>\n<li id=\"zpgn3699\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"02vjw700\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">H\u00e4agen-Dazs: positioned as a premium brand with high-quality ingredients. Global distribution with a focus on gourmet experiences.<\/span><\/p>\n<\/li>\n<li id=\"xm23x702\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"ohwby703\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Tillamook: known for its quality, using natural ingredients and no artificial additives.<\/span><\/p>\n<\/li>\n<li id=\"4txdw705\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"zp4ur706\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Talenti: specializes in gelato, perceived as a more artisanal and healthy product. Strong emphasis on the quality of ingredients.<\/span><\/p>\n<\/li>\n<li id=\"rdxy0708\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"dqb92709\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Magnum: a premium brand focused on chocolate-covered ice cream bars. Known for its luxurious and indulgent advertising campaigns.<\/span><\/p>\n<\/li>\n<li id=\"bizxh711\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"7tyzs712\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Halo Top: focused on low-calorie ice creams, aimed at the health-conscious consumer segment.<\/span><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h1 id=\"9krmf715\" class=\"AutGP -joGR\" style=\"text-align: center;\" data-pm-slice=\"1 3 []\"><span data-hook=\"FOREGROUND_COLOR\">Major Issues:<\/span><\/h1>\n<div>\n<ol id=\"0ru7l717\" class=\"lbaWh\" start=\"1\">\n<li id=\"wgx82718\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"8bxjz719\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Ice cream <strong>demand is highly seasonal<\/strong>, with sales peaking during the warmer months. This creates fluctuations in revenue.<\/span><\/p>\n<\/li>\n<li id=\"m61ex723\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"xe9hl724\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Consumers are increasingly focused on <strong>health and wellness<\/strong>, demanding low-fat, low-sugar, and vegan ice cream options. Most of the population prefers healthier desserts and ice cream. Additionally, there is growing demand for natural or <strong>organic ingredients<\/strong>, which further increases production costs. Organic products are usually more expensive.<\/span><\/p>\n<\/li>\n<li id=\"tfqki730\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"lb4kt731\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Growing demand for products with less sugar, lactose-free, vegan, or low-calorie options (Halo Top, Arctic Zero).<\/span><\/p>\n<\/li>\n<li id=\"v7cu6733\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"mgtym734\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Another issue facing the ice cream industry is <strong>rising ingredient costs<\/strong>. Ingredients of ice cream are increasing due to supply chain issues and higher demand. This ultimately increases the cost of production.<\/span><\/p>\n<\/li>\n<li id=\"9zwvj738\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"ctth6739\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Another issue in the ice cream industry is that ice cream is a <strong>luxury and not a necessity<\/strong>. In an effort to be precautious in this economy, customers are tightening their belts, leading them to pass on items they don\u2019t need.<\/span><\/p>\n<\/li>\n<li id=\"t4er1743\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"qk1je744\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Increasing pressure for brands to use <strong>sustainable packaging<\/strong>\u00a0and reduce their carbon footprint. Premium brands like Ben &amp; Jerry&#8217;s have focused on sustainable practices, while others have yet to fully adopt this trend.<\/span><\/p>\n<\/li>\n<li id=\"1jnm3748\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"hqnil749\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Competition from <strong>alternative<\/strong>\u00a0snacks and desserts: non-traditional ice creams, like mochi (ice cream wrapped in rice dough) or plant-based frozen products, are gaining popularity and taking market share.\u00a0<\/span><\/p>\n<\/li>\n<li id=\"n2ich753\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"0xsgf754\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\"><strong>Growing competition from private label products<\/strong>: supermarket brands like Walmart&#8217;s Great Value and Costco&#8217;s Kirkland Signature are gaining market share by offering ice cream at lower prices. These private labels are increasingly seen as high-quality alternatives to traditional brands, creating pricing pressure and reducing consumer loyalty to established brands.\u00a0<\/span><\/p>\n<\/li>\n<\/ol>\n<h1 id=\"ulcsu758\" class=\"AutGP -joGR\" style=\"text-align: center;\" data-pm-slice=\"1 3 []\"><span data-hook=\"FOREGROUND_COLOR\">Sales Figures:<\/span><\/h1>\n<div>\n<ol id=\"h8eb0760\" class=\"lbaWh\" start=\"1\">\n<li id=\"s6kz0761\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"c9g11762\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">With $951 million in sales, Ben &amp; Jerry&#8217;s was the leader of the ice cream market in 2023.<\/span><\/p>\n<\/li>\n<li id=\"ne4h8764\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"9vo15765\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">In 2023 H\u00e4agen-Dazs was in second place with $801.6 million.\u00a0<\/span><\/p>\n<\/li>\n<li id=\"fcfgp767\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"ehbp9768\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">In 2023, Tillamook recorded sales of $324 million.<\/span><\/p>\n<\/li>\n<li id=\"nz82l770\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"ksipq771\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Sales for Talenti were $208.5 million in 2023.<\/span><\/p>\n<\/li>\n<li id=\"49l5j773\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"xsrpu774\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Magnum had a 57.9% increase in USG in 2022 compared to 2021.\u00a0<\/span><\/p>\n<\/li>\n<li id=\"a2m2f776\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"0y1mc777\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Part of Unilever&#8217;s portfolio, with global annual sales of over $2.5 billion.<\/span><\/p>\n<\/li>\n<li id=\"pyic9779\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"f7vko780\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">Halo Top: U.S. sales dropped to $300 million in 2022 after a previous surge.<\/span><\/p>\n<\/li>\n<li id=\"ptiyr826\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"990dx782\" class=\"baDYm _1aFGu\"><span data-hook=\"FOREGROUND_COLOR\">In certain regions, consumers are increasingly turning to plant-based ice creams, while traditional dairy ice cream remains dominant in others, especially in rural areas<\/span><\/p>\n<strong>Useful references in Business Source Complete:<\/strong>\n<div>\n<ul id=\"7loo31048\" class=\"hK-5c\">\n<li id=\"ehegh1049\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"jcfp61050\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=38aae7e3-e806-429e-b087-8e77e994f927%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=173039144&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Barnes Reports: NAICS 31152: Ice Cream &amp; Frozen Dessert Mfg.<\/u><\/span><\/a><span data-hook=\"FOREGROUND_COLOR\">\u00a0<\/span><\/p>\n<\/li>\n<li id=\"nmec41053\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"swxou1054\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=d8292bf8-9b72-4c7b-9ed4-d2de040e04b5%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=161180655&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Consumer preferences for locally processed foods.<\/u><\/span><\/a><\/p>\n<\/li>\n<li id=\"c8y9v1056\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"x57z41057\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=25f33083-0950-494c-b8d8-5d871b8629b3%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=160530408&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Ice cream as functional food: A review of health\u2010promoting ingredients in the\u00a0 frozen dairy products.<\/u><\/span><\/a><\/p>\n<\/li>\n<li id=\"x456r1059\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"aqsc11060\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=ba745e71-6931-47b0-881c-804695ba3e25%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=178538321&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Unilever Said to Start Sale Talks for \u00a315 Billion Ice Cream Unit.<\/u><\/span><\/a><\/p>\n<\/li>\n<li id=\"uwbv31062\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"hrmoh1063\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=94ea5f67-cd50-45b0-bedc-7778ae7c0e0e%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=4996255&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Private-label Marketing in the Ice-cream Industry.<\/u><\/span><\/a><\/p>\n<\/li>\n<li id=\"was9x1065\" class=\"uLMcn\" dir=\"auto\">\n<p id=\"jf8n11066\" class=\"baDYm _1aFGu\"><a class=\"rJ4ej c7XhY\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/detail\/detail?vid=0&amp;sid=5a2b3b18-7670-450b-abe8-2dce34185c40%40redis&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=177364356&amp;db=bth\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\"><span data-hook=\"FOREGROUND_COLOR\"><u>Our Favorite Supermarket Ice Creams.<\/u><\/span><\/a><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p id=\"eiz12602\" class=\"baDYm _1aFGu\">\u00a0<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Category Research Ice Cream Category Major Competitors: Ben &amp; Jerry\u2019s: known for its unique flavors and marketing strategies based on social causes. Strong presence in the U.S. and Europe. H\u00e4agen-Dazs: positioned as a premium brand with high-quality ingredients. Global distribution with a focus on gourmet experiences. Tillamook: known for its quality, using natural ingredients and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-visual-work"],"_links":{"self":[{"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132"}],"version-history":[{"count":13,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/herpenandquill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/herpenandquill.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}